JACKIE GARCIA
Graphic Design
Design and develop on-brand campaign materials including photography, web pages, print, advertisements, social media, graphics, illustrations, videos, and eblasts.
Photography & Video
Create a library of up to date images and video that can be used in a variety of campaigns. Specialized in Products, Events, and Special Shoots.
Website Management
Keep sites updated and running, place important campaigns front and center, create landing pages for easy conversions.
Saint Mary’s College of California Moraga, CA
SOCIAL MEDIA & CONTENT MANAGER
INTERACTIVE MEDIA MANAGER
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Owned company social media and established a high performance content calendar. Doubled social media followers, increased channel engagement 20%.
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Interpreted data-driven insights to create content (stories, email marketing, webpages, social, photo, and video) that resonates with Gen Z.
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Led design and communications team on 100+ creative marketing projects for internal departments.
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Translated complex communications into digestible content across social, web, and email for admissions and crisis teams.
Experience.
July 2018 – Current
February 2017– May 2018
Berkeley Humane Society
Berkeley, CA
May 2014 – February 2017
Shippers Products
San Ramon, CA
November 2010- May 2014
Shippers Products
San Ramon, CA
MARKETING MANAGER
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Modernized photography, branding, and graphic design company wide to support campaigns and fundraising goals across website, email, print, and social.
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Executed a fast-moving campaign around disaster relief, resulting in 50+ animal adoptions and additional $23K in fundraising.
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Managed day-to-day activity across all social channels from concept to execution
MARKETING MANAGER
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Designed a new company website, increased website traffic by 35% and doubled internet leads.
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Introduced Google Ads and SEO strategies to improve keyword match and rankings
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Spearheaded rollout of Salesforce and integrated marketing automation.
MARKETING SPECIALIST
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Implemented planning and logistics for 40+ industry trade shows.
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Rebranded and designed marketing materials including: sell sheets, print packaging, ads, product photography, graphics, and videos.
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Developed social accounts and set up content calendars for social and blogs.
Marketing Strategy
Find what resonates with your intended audience. Create solid game plans for how to attract clients or customers to your business.
Storytelling & Copy
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Social Media Management
Develop and implement marketing campaigns and strategies through social media platforms while growing and expanding reach.
Adobe Creative Suite
Canva
Hootsuite |Sprout | Later
MailChimp |Constant Contact
Wordpress | Drupal
Hubspot
Tools.
Skills.
Content Strategy
Copywriting
Storytelling
Photography
Videography
Graphic Design
Social Media
Education.
Bachelor of Arts - Film
Minor Marketing
San Francisco State University
Study Abroad: University of Technology, Sydney
Emphasis: Marketing & Design