A Bit About Me
👋🏽 Hey there! I'm Jacqueline, an experienced content marketer with 8+ years of experience in brand management, creative content strategy, and social media magic. Building stories and creating content is my jam. I have a knack for storytelling and an eye for design. My social game is strong, and I never underestimate the power of 280 characters. Whether it's crafting compelling brand stories or building vibrant communities, I’m all about using innovative strategies and creative production to make things happen.
I'm a proud first-gen professional, believe in leading by example, and always leaving the door open for others. When I’m not busy bringing brands to life, you'll find me, singing off-key for my dogs, chasing inspiration in outdoor spaces, and saving the animals (hover over picture 😉). I’m always game for an adventure—whether it’s a trip to the ends of the earth or just discovering a new local gem.
Let’s connect and create something amazing together!
Work Experience
April 2023 - July 2024
July 2024 - May 2025
July 2021 - April 2022
July 2018 - July 2021
Feb 2017- April 2018
May 2010- Jan 2017
Marketing & Storytelling Manager
Making Waves Education Foundation
Richmond, CA
Spearheaded a transformative 3-month marketing campaign, driving a 48% increase in web traffic and record-breaking scholarship applications through strategic ads on TikTok, Instagram, and scholarship platforms. Built authentic storytelling with compelling visuals, crafting engaging content across social media, blogs, and web pages to make complex information accessible. Developed an omni-channel strategy, significantly boosting engagement and fundraising reach.
Associate Director of Digital Content & Social Media
Saint Mary's College of California
Moraga, CA
Directed over 100 marketing and communications projects, coordinating a diverse team of designers, writers, marketers, and agencies to deliver high-impact content. Revitalized campus communications and storytelling by establishing a social media intern team, enhancing DEI practices, and boosting transparency, which resulted in a 300% increase in social media followers, 20% higher engagement rates, and improved satisfaction with student representation. Analyzed content performance across social media, blogs, and web platforms, providing actionable reports and recommendations.
Social Media & Content Manager
Saint Mary's College of California
Moraga, CA
Partnered with various departments to improve marketing and storytelling efforts through video and social media, translating complex topics into accessible formats for Gen Z audiences. Enhanced social media and marketing content by incorporating on-trend photography, video, and graphics, expanding the content library by 30%. Partnered with graphic designers, writers, and stakeholders to produce cohesive visual materials for major campus events.
Interactive Media Manager
Saint Mary's College of California
Moraga, CA
Created compelling long and short-form content for social media, weekly campus newsletters, social ads, and landing pages, leveraging authentic storytelling to build strong connections with audiences. Designed and implemented diverse visual materials, including fundraising mailers, presentations, pitch decks, reports, and web pages, overseeing the full design-to-delivery process to ensure impactful and cohesive messaging.
Marketing Manager
Berkeley Humane Society
Berkeley, CA
I launched a comprehensive marketing strategy that boosted annual donations by 20%, and spearheaded an in-house design initiative that unified branding across campaigns. My expertise in managing teams and producing high-quality visuals, coupled with my success in organic and paid social media strategies, led to a 35% increase in followers across all channels.
Marketing Manager
Shippers Products
San Ramon, CA
I led a comprehensive website redesign that significantly enhanced customer experience and integrated B2B strategies, resulting in a 35% increase in traffic and doubling lead generation. I implemented targeted Google Ads and SEO strategies, boosting keyword match and search engine rankings, which drove substantial increases in website traffic. Additionally, I designed and delivered 10 high-impact videos and designed content for social media, blogs, and web pages.
Education
San Francisco State University
Bachelor of Arts: Film Minor: Marketing
University of Technology Sydney
Program studies: Marketing & Design
Skills
Soft: Brand Management, Collaboration and Communication, Content and Strategy Development, Content Management, Creative Production, Graphic Design, Inbound Marketing, Innovation and Creativity, Peer-to-Peer Content, Photography, Project Management, Social Media Management, Social Media Strategy, Social Media Trends, Video Editing, Videography
Tools: Adobe Creative Suite, Basecamp, Canva, Capcut, Facebook, Facebook Ads Manager, Figma, G Suite, Hootsuite, Instagram, Later, LinkedIn, Monday.com Asana, Photoshop, PowerPoint, Sprout Social, TikTok, TikTok Ads, X